Illuminazion
HOW WE DO IT
We fuse data, behavioral insights, communications science and the most recent neuromarketing research methodologies to help build brands that can tell their story, create demand and build sustainable customer relationships.
Neuromarketing is not just the latest buzz word.
Neuromarketing can help brands understand their target audience's buying behaviors on a cognitive and emotional level so they can adjust their strategies and campaigns to evoke stronger buying impulses. Several companies, particularly those with large-scale ambitions to actually predict buyer behavior, have invested in their own neuromarketing laboratories, scientific teams, and/or partnerships with academia.
The potential benefits to marketers are substantial: more efficient and effective messaging, improved product development, reduced campaign failure, and the ability to understand and cater to buyer needs.
WHAT WE DO
We utilize the following to create customized and proprietary playbooks for your specific needs and industry.
Growth
Marketing
Demand Creation
Demand Capture
Demand Conversion
Performance
Marketing
Dark Social and Digital
Reflective SEO/SEM
Website Optimization
Product
Marketing
Commercialization
Launch
Renovation
Go To Market
Strategy
Storytelling
Point of View
Buying Vision
Sales
Enablement
Curriculum
Training
Productivity Tools
Playbooks
Commercial Operations
Technology Stack
Data Curation/Hygiene Results Measurement
Performance Analysis
Brand
Marketing
Architecture
Design
Launch
Renovation
Content
Marketing
Dark Funnel/Allbound
Commercial Education
Thought Leadership
Decision Assistance
Value
Engineering
Business Case Formation
Cost of Inaction
Impact Assessment
Outcomes Realization
Community
Marketing
Clients
Analysts
Media
Key Opinion Leaders
Event
Production
User Conferences
Tradeshows
Summits
Bespoke Dinners